After 40 Years, Eleanor Is Retiring. But She Wanted Her Jewelry to Live On.

Boston — For more than 40 years, Velaurine was much more than a jewelry store. It was a place families came back to year after year, to celebrate weddings, anniversaries and moments they never wanted to forget.

Eleanor and Richard Hale built the business together — first as a couple, then as partners. The store was their life’s work. Now they have decided to retire, closing the doors of a shop that has been part of the neighborhood for decades.

“This store was my whole life — my work and my customers. Closing the door was one of the hardest things I’ve ever done, but I’m happy I can keep sending jewelry to the women who supported me all these years,” Eleanor says.

Before leaving, Eleanor insisted on one thing: that the closing prices be real. “These pieces deserve to go to someone who will love them, not sit in a warehouse,” she said.

For four decades, Velaurine stood out for its attention to detail and the personal relationship it built with every customer. It wasn’t unusual for Eleanor to remember a client’s name, her wedding anniversary, or the very first piece she sold her years before.

Margaret Collins, a loyal customer for over ten years, puts it simply: “Here, they don’t sell you a piece of jewelry — they help you find it. You don’t get that just anywhere.”

Every piece was created with the philosophy that guided the house from day one: jewelry isn’t just an object, it’s a memory that travels through time.

That philosophy lives on in every design — pieces made to be worn every day, to age gracefully, and to be there for the moments that matter.

To mark this final chapter, Velaurine is holding a final clearance with 50% off its entire collection — or any 4 pieces for $99. From everyday essentials to its most refined designs, every piece reflects the style and quality that defined the house over the years.

Quantities are limited. Once a piece sells out, it will not be restocked.

The end of an era, the continuation of a legacy.

Boston says goodbye to a beloved jewelry store, but the Velaurine name lives on through its designs — in the hands of those who still believe the truest treasure is the one you keep close to your heart.

Evelina – Vintage Baguette Crystal Hoop Earrings in Gold

$34.95$69.90

Juliana – Love Lock Heart Charm Bracelet in Gold

$39.95$79.90

Kathleen – Woven Vintage Statement Ring in Gold

$39.95$79.90

Lorelei – Double Hoop Pearl Drop Earrings in Gold

$39.95$79.90

Marlowe – Layered Bead & Pearl Necklace

$39.95$79.90

Oriana – Pavé Initial Letter Necklace Set in Gold

$39.95$79.90

Raina – Emerald-Green Stacking Ring Set in Gold

$39.95$79.90

Serena – Radiance Crystal Bridal Ring Set in Gold

$39.95$79.90

Xenia – Resort Open Bangle Bracelet Set in Gold

$44.95$89.90

Annalise – Layered Chain Bracelet Set in Gold

$44.95$89.90

Briony – Classic Curb Chain Necklace in Gold

$39.95$79.90

Dulcie – White Opal-Tone Wave Cuff Bracelet in Gold

$39.95$79.90

We respect your privacy and use cookies for functional and marketing purposes. This site contains advertising content and is not a news article or consumer information. We may receive compensation for purchases made through this site.

Copyright © 2026 Velaurine Jewellery. All rights reserved.